Posts Tagged ‘Writing A Business Plan’

Coulda, Woulda, Shoulda

Thursday, July 22nd, 2010

As the World Cup fades from memory (mine anyway) fans of all but the winners, Spain, will have been reflecting on what might have been.

Another 4 years of build-up to the 2010 World Cup, promises of success, and fanatical support, came to nothing on the playing fields of South Africa. Crushing disappointment remains for all but those with just a passing interest and of course the winners.

The good news is that it was only a football tournament. Nobody got hurt and we all live to fight another day. I have sympathy for those that paid large sums of money to see a team underperform on the world stage but as with all things, there really are no guarantees. You pay your money and you take your chance, as the saying goes.

Speaking of sayings, one of my favourites, and one extremely annoying to the few burdened people that I play golf with, is ‘Coulda, woulda, shoulda’. I could have played a better shot. I would have made the green. I should have used a more appropriate club. They come thick and fast after every dud shot. Never after a great one! As a relatively new player, I still hit my fair share of bad shots, but my mind set has changed. I realise I can only affect the the shot I am playing right now. Not the ones I’ve already played. They are history and I have to learn from what I did wrong. Not the ones I’m going to play. Other than having the correct kit such as waterproofs if it rains (it is truly miserable playing golf whilst soaked to the skin) and a drink or a snack, there’s not much you can you do.

No, it’s just that one shot. Right here, right now….

As I view the position of the ball, the distance ahead and take into account wind strength and direction, it is this shot and this shot only that I am able to influence. My club selection done, I approach the ball and, stopping short, I take a couple of practice swings. I then address the ball, assuming my stance, softening my knees, moving my weight onto the balls of my feet whilst keeping my heels grounded. Club head square to the ball, breathing regular, I start my backswing, keeping my head still and looking at the ball and only the ball. I bring the club head through the ball at an even tempo, still continuing to look only at the ball. Only as I complete the follow through with the club do I move my eyes away from where the ball once stood….

Great shot or terrible, that shot is now consigned to history and the next one demands my undivided attention. There’s nothing that a ‘coulda, woulda, shoulda’ will do to help.

And so it is in life and business. We can say ‘coulda, woulda, shoulda’ all day long about everything and everyone. But it won’t matter. Excuses and recriminations won’t help you. Learn from the past, be better prepared for the future, but give your here and now the courtesy of your complete attention.

Today can close the door on the failures of yesterday and open the doors that lead to the success of tomorrow. Today wants all of you to itself, and rightly so. Get out there, make the most of it. Not everything will go to plan, but hey, that really is life! And you know, sometimes, when plans go awry it can turn out for the best.

Thanks for stopping by.

PS – If you find your plans consistently come to nothing, maybe take a look at your plans. Go through them with a friend (or an Acquire coach!) to get a different perspective. It’s a good thing to have a plan but give yourself a fighting chance to start with :)

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Got a Plan B?

Monday, July 5th, 2010

I apologise for being a bit behind the curve in blogland lately but I’ve been rather busy elsewhere…!

But if like me you’ve watched the BP oil spill drama unfold, you may have been left wondering something? What on earth happened to Plan B? Who would have thought that despite the (now evident) risks of operations at an amazing depth of 5000ft, there didn’t seem to be a plan for what happened if and when things went wrong?

For BP, this must be a worst case scenario. It’s share price has continued to tumble and the company is being vilified across the globe. One evening whilst watching the news I watched in amazement as Barack Obama called called for the head of the BP CEO Tony Hayward. Fortunately, Mr Hayward has handed over day to day responsibility to someone else. To little too late but hey… And where on earth was the BP PR machine? On holiday and probably not in Louisiana is my guess..

Worse, much worse, an unprecedented ecological disaster is developing that is wreaking havoc on the US coast. Natural habitats are being destroyed, as are the livelihoods of many thousands of people.

Back to BP for a moment, it’s worth bearing in mind that this could be any oil company who has fallen victim to these events. Rented equipment and I’m not sure that BP was even operating the rig when things went wrong. There must be a number of CEO’s giving quiet thanks that it’s not them in the firing line.

I don’t have the answer to these particular issues of course, but there’s a lesson to be learned for all of us from this sorry mess. Have a Plan B. Contingency planning is something we all need to do. Things go wrong. Despite best laid plans events often take an unexpected turn for the worse.

Let’s give some thought to what the risks are, how likely they are to happen and how serious the outcomes might be. And then plan accordingly should the events ever happen in full or in part. Something is better than nothing.

Feel free to get in touch to discuss.

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Somebody Else’s Rules

Thursday, June 17th, 2010

In a recent post I wrote about the importance of our core values being in sync with our goals and ambitions. By coincidence, my good friend Michael Christon wrote a piece on his blog this week along similar lines. He talks about a variety of things that go wrong or are more difficult than they need be.

And the problem?

Working to somebody else’s rules

You can find it at http://www.michaelchriston.com/small-business-marketing-strategy/whos-rules-are-they-anyway/

Check it out and let me know what you think.

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Who are you and what do you do?

Tuesday, June 15th, 2010

I recently sat down with a small company that was asking for help with its marketing. Huh? Yes, marketing. We have many years of sales and marketing experience and we get asked to help in this area often, along with my innovative business coaching engagements.

What was fascinating about the conversation was that having sat and listened to what was required and what the end result should look like, I asked what I thought were some basic questions. How are you positioning yourself versus your competition? What is your USP, if any? What are your core focus areas and what are you secondary areas of interest? What is your strategy going forward in terms of emerging markets and technology?

Long silence.

I suggested that it might be a good idea to have this information before throwing large sums of money at marketing campaigns. And that having some supporting collateral would also be useful.

Nodding heads.

So what are the answers…..? Long silence.

Would it be beneficial to have some time with the key stakeholders in a room together to get this stuff worked out? Nodding heads.

The next step is a one day session working through these very key areas, with me acting as the facilitator. A good facilitator doesn’t need to have industry specific knowledge but in this case I know the customer’s marketplace very well so can add even more value to the process.

As a coach I enjoy the role of facilitator and it’s a role I do perform well (I know that sounds immodest but it’s true). If you find yourself with a need to ‘fill-in the blanks’ for your business or for a particular project, feel free to get in touch. I’d be happy to act as coach or facilitator for you. Just leave a comment and I’ll get right back to you.

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Break, Fix, Improve

Friday, May 21st, 2010

For those of you who don’t know, I like to run. I’m not saying I’m any good, I just enjoy it. Outside or on the treadmill, running enables me to clear my mind and to stay fit at the same time, as well as catching up with my iTunes library. Just recently I’ve had a niggle in my left knee. Nothing too bad to start with, but I ignored it and it got progressively worse. A few days ago I was running on my treadmill (thinking this would be easier on a sore knee!) and I had to stop. It suddenly really hurt and I slowed to a walking pace. After a few minutes the pain had cleared and I upped the pace once more. For a about 5 seconds, and BAM! My knee just gave out. Finally, I took this as a sign to get off, apply ice and to check out symptoms, diagnoses and suggested treatments.

So here I am needing to train for a 20K off-road event next month and unable to run. I need to rehab my knee first before entertaining serious training. I ignored the warning signs and I’m now paying the price.

The good news is that I’ve established that I neglected some things in my training which, along with just plain doing too much too soon, contributed to the injury. So along with fixing this particular problem, I now know how to improve my fitness regime.

I will come back stronger.

Business parallels? You bet! One for next time…..

If you need assistance identifying or fixing issues within your career or business, please get in touch.

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